It's another snowy week in the Northland as March began with snowfall that has quickly picked up in intensity.

The National Weather Service in Duluth had already issued a Winter Storm Warning for the Duluth/Superior area for the day, but late Wednesday morning the snow picked up and they provided an update through their Facebook page.

It appears the brunt of this storm will impact the area through the lunch hour and into the early afternoon, with snowfall rates of 0.5" to 1" per hour occurring:

The heaviest snowfall rates of 0.5" to 1" per hour are happening now! Moderate to heavy snow will continue until about 12 or 1 PM, then taper off to light snow. As snow diminishes this afternoon, road conditions should improve for the afternoon/evening commutes.

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The National Weather Service also provided snowfall expectations for the region.

The Winter Storm Warning does remain in effect until 6:00 p.m. Wednesday for the Duluth Area:

WHAT: Heavy snow. Additional snow accumulations of 4 to 6 inches. Winds gusting as high as 35 mph.

WHERE: Carlton and South St. Louis County. This includes the Tribal Lands of the Fond du Lac Band.

IMPACTS: Travel could be very difficult. Patchy, blowing snow could significantly reduce visibility. The hazardous conditions could impact the morning or evening commute.

With conditions deteriorating, our media partners at WDIO-TV reminded the Northland that travel will be challenging in parts of the area.

If travel is necessary, motorists are reminded to keep an extra flashlight, food, and water in their vehicle in case of an emergency.

It's always a great idea to also check road conditions along your expected route and let others know of your travel plans.

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