Duluth May Launch New Ad Campaign To Re-Build Image Following Flood. What Should Ads Say?

I think it's obvious that this needs to be done.  The question is what will the ads say?  "Duluth: What, You're Going To Hold Our First Flood In A Century Against Us?"  That may be a bit aggressive, perhaps "Duluth: Enjoy The Beauty Of The North, Then Please Take A Load Of Debris With You When You Leave".  I think I'm being too wordy.  How about something for our servers like "Duluth: Show Us Your Tips".  I think I'm on to something here.