Is This Why We Spend So Much At Minnesota-Based Target?

Target is a glorious place and in Minnesota, a big stereotype we often face is that we all love and adore the superstore. For some of us (if not most of us), this is true so maybe it isn't a stereotype after all. Either way, Target pretty much has everything.

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I know that I can't go in there without dropping a lot of money. You may make a list of what you need when you go there but in my case, I go there and end up finding out what I need when I walk through the door. Ha!

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It turns out it isn't just me. There is a scientific reason that might explain why we spend so much money at Target. I came across a recent article that hypothesized the reason in simple terms: Target doesn't play music in store.

What does this have to do with anything? There are multiple studies out there that say listening to music boosts your mood and increases your productivity. Therefore, if there is music playing, you want to get in and out of the store, buy what you need and move on to your next chore.

When there isn't music playing and you are walking around without any background tunes, you're more likely to walk around each aisle, not feeling rushed to move onto the next task on your list.

That mindless wandering around the store means putting things you don't need into your cart (guilty) and looking in aisles you usually wouldn't browse down. At the time this article was published, Target stores were slowly starting to roll out music in a handful of stores across the country.

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I don't think I have ever noticed if the Duluth store has music playing or not. One thing is for sure, though: I will spend a lot of money there whether there is background noise or not!