What Does ‘Virginia Is For Lovers’ Mean in Kenny Chesney’s ‘Get Along?’

Have you heard the lyric "Virginia is for lovers," in Kenny Chesney's latest hit 'Get Along?' Here's the full lyric:

Met a man wearin' a t-shirt, says "Virginia is for lovers"
Had a Bible in his left hand and a bottle in the other
He said "all you're really given is the sunshine and your name"
We both started laughin' when the sky started to rain

So where did the phrase 'Virginia is for lovers' come from? It turns out it's been the slogan for Virginia's Tourism campaign for over 50 years.

It originally was came up in an advertising board room brain storming session in 1967 from the Martin & Woltz company in Richmond, Virginia.  The slogan has stuck around and now is featured in Kenny Chesney's song 'Get Along,' which in effect has continued to market Virginia in a small way.