Like Mac + Cheese? Like ‘Pumpkin Spice’? Kraft Is Bringing The Two Together
A match made in heaven, or an unholy marriage of two things that just don't belong together? I guess that depends on your opinion of "pumpkin spice". The trend, which stemmed from the original pumpkin spice latte, or "PSL" has become a craze over the past several years that has invaded home and vehicle scents and a variety of food items. The latest appears to be a classic comfort food.
Kraft Heinz Canada tweeted at the beginning of the week that they would be giving away a limited number of what they call "the best idea ever" on their website for the giveaway.
They explained in their tweet that 1,000 lucky (depending on your perspective) Canadians would be able to get their hands on the unique Kraft Dinner offering that includes a coffee cup-like serving cup and spoon to add to the PSL ambiance.
The buzz created by the Canadian offering led to the company's U.S. branch initially asking fans if they would be excited about trying the fall comfort food mashup out too. It didn't take long, and they announced they would also be offering U.S. residents the opportunity to give the "PSKMC" a try as well.
Unlike the Canadian version where there is a website to register, Americans need to just drop a tweet tagging @kraftmacncheese with the hashtags #PumpkinSpiceKMC + #Sweepstakes before the end of the day on September 29 for a chance to get one of 1,000 Pumpkin Spice Kraft Mac & Cheese packages that includes a box of Pumpkin Spice Kraft Macaroni & Cheese, a Mac & Cheese Cup to add to the the whole PSL aesthetic, and a fork to eat the creation. Kraft's rules website says this is about a $15 value.
With time quickly running out to enter for a chance to score one of these, you have to make the quick decision - would you try it for yourself? We want to know too! Are you interested in trying the "PSKMC"?