Not long after it was announced Netflix would be raising prices on all of their plans, streaming competitor Hulu announced a price drop on one of their most popular subscription plans. Subscribers to the plan impacted received an email today (January 23) detailing the price change.

The ad-supported $7.99 per month plan will see a 25% reduction in cost, dropping the monthly price to $5.99 per month. At the time of publication, the Hulu website still lists the ad-supported plan at $7.99, but an email sent to customers says the price drop is coming “during you first billing cycle after February 26, 2019.”


As the email sent from Hulu details (pictured to the right), subscribers will still have the same ad-supported access to all of the programming they would normally have access to, just at a less expensive price. The fine print is that this price drop “does not apply to or affect any promotional pricing and/or discounts, or monthly charges to any other base plans or premium add-ons (HBO, Cinemax, Showtime, Starz)”.

9-to-5 Mac reports if you have the commercial-free $11.99 per month plan, the price will remain the same. It isn’t all good news though on the cost front. If you have the “Hulu+Live” live TV plan, the price will be going up. Hulu’s live cable/satellite streaming alternative will go from $39.99 per month to $44.99 per month, a price increase of $5.00. To offset the cost increase, Hulu is cutting the cost of its DVR and multi-screen viewing add-ons from $14.99 per month to $9.99 per month each. These price changes will also go into effect during their same timeframe as the aforementioned price drop for the base tier, February 26, 2019.

These price changes come as the TV streaming options look to continue to grow, as Comcast/NBC and Disney look to launch services later this year - both of which own a stake in Hulu as well. Also of note, Hulu is undergoing a bit of a makeover as well, with plans to launch a simplified app experience.

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