The 65th Anniversary of The Christmas City of The North Parade takes place today in Duluth, Minnesota. The parade was created by the owner of KBJR-TV owner Robert J. Rich years ago as a way to bring the community together and support local businesses during the holiday season. It's become a Northland tradition.

Christmas City Of The North Shop
Christmas City Of The North Shop
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Now, there's a new way you can celebrate. Pauli Custer, granddaughter of Robert J. Rich, wanted to give some new life to the long tradition by offering Christmas City Swag. A portion of the proceeds will be given back to the community, in honor of all the charitable donations over the years from the founder Robert J. Rich. This year the money will support the Duluth Salvation Army. You can find more information on the history of the parade from Doduluth.com.

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Pauli hopes to make more charitable donations and help the community more in the future with proceeds from the Christmas City Of The North Swag Store.

They have partnered with local company Big Frog Custom T-Shirts to produce the swag on an on-demand basis. You can make your order online, and it will be available in 5-7 business days, so hurry now so you can have it for the holiday season! Order pickups are also available at Big Frog Custom T-Shirts.

There are several clothing options for men, women, and children.

Christmas City Of The North Shop
Christmas City Of The North Shop
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Look for the Rich family as they are the grand marshals this year for the 65th anniversary Christmas City Of The North Parade

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Gallery Credit: Laura Ratliff

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