Around this time of the year, I get things mailed to me from record labels to promote their artists and get my vote for the CMA Awards.  They do this to showcase all the accomplishments the artists have earn throughout the year and they can be very creative in getting this done.

For example, Brad Paisley's people sent what looks like a passport on the outside, but inside are page after page of great reviews and other kudos Brad has earned during the year.  They are smart to do this, because of how much mail simply gets thrown away.  If it looks interesting, I will read it.

That leads me to the most innovative thing I've received so far.  It came from Blake Shelton and it's very cool.  There was a sheet highlighting Blake's achievements, but the best part was the vinyl record that was designed to also be used with a smart phone.

Check out the video below.



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