There have been a lot of anti-drinking and driving campaigns over the years, all with their heart in their right place.  Some use humor like watching a guy in an elf suit doing road side tests, some use the financial impact getting charged will have, and some just straight up lay out the consequences to you and others.  However, I think this recent Budweiser ad accomplishes its goal the perfect way.

In case you haven't seen it, I won't give it all away but I think it's perfect.  It's instantly relatable and uses the perfect text to make its point in an emotional way.  It also really makes me miss my dog Gatsby, who we lost earlier this year.

Well done, Budweiser.


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