Kwik Trip has over 900 locations and is still growing, mainly in Wisconsin, Minnesota, and Iowa. According to a Kwik Trip representative, they choose new store locations based on proximity to their La Crosse headquarters to ensure each can get a fresh shipment daily.
The FDA has upgraded the recall to a "Class I" health risk, meaning there's a high chance that using or being exposed to these products could cause serious health problems or death. The recalled products were sold in Minnesota, Iowa, Wisconsin, Illinois, Nebraska, Kansas, Missouri, and South Dakota.
Kwik Trip, based in La Crosse, Wisconsin, has nearly 900 stores in Wisconsin, Iowa, Minnesota, Illinois, Michigan, and South Dakota. It was recently recognized by USA Today as the best gas station in America.
Organizers of what was designed to be a charitable publicity stunt in South Dakota are feeling the brunt of public opinion as observers call out the "optics" of what went on.