If I had to pick the most egregious example of product placement ever, I would nominate the scene from Transformers: Age of Extinction, when the entire movie stops to examine the wreckage of a crash involving an alien spaceship and a Bud Light truck. The camera pans across a street littered with Bud Light bottles; then Mark Wahlberg picks one up, cracks it open, and takes a healthy swig. And while he’s shilling beer, there’s a second product placement in the background; just over his shoulder, very much in focus, is a giant Goodyear Tires sign.
I barely remember anything about Transformers 4. I had to look at IMDb to remind myself what the subtitle was (it was Age of Extinction) and I’m pretty sure this was the one with the Dinobots? But the one thing that really sticks out in my head that I’ll never quite forget about this disasterpiece is the product placement...
Michael Bay has turned the Transformers into a lucrative movie franchise, now he's looking to do the same with his take on the Teenage Mutant Ninja Turtles. Check out this new trailer which shows even more of the impressive looking turtles in action.
Michael Bay may be notoriously difficult to work with, but that didn’t stop Shia LaBeouf from pranking the director on the set of ‘Transformers: Dark of the Moon.’
On Monday night’s ‘Late Show With David Letterman,’ LaBeouf said some people dream about getting screamed at by Bay since it’s like “getting insulted by Don Rickles.” And he described the director as “aggressive” and “demanding.”