generation z

Generation Y, Now Called Generation C for “Connected”
Generation Y, Now Called Generation C for “Connected”
Generation Y, Now Called Generation C for “Connected”
I don't know who decides this.  Is there a group of people in a bunker somewhere, dimly lit, that give our generations names?  Of course there was the babyboomers, then generation x, then y, and the youngest z. Well y and z are now being called C...