October is National Breast Cancer Awareness Month, a time to increase awareness of this terrible disease and to make sure women are scheduling annual mammograms. Essentia Health is making it easier in the Northland.
When it comes to the fight against breast cancer, not all pinks are equal. As we become more aware of the “pinkwashing” of America, we know that buying something in a shade of pink isn't necessarily doing anything to help the fight against breast cancer -- and some products can actually hinder it. That's why, as we spend our October supporting Breast Cancer Awareness Month, getting the word out and doing our individual best to fund the cause as we see fit, we need to make sure we're supporting the fight well. (And of course, looking good while doing it -- that's also nice.)