Does This JCPenney Ad Offend You? [VIDEO]

Believe me, I've always loved Phoebe Cates, but she doesn't make me want to buy pants.  JCPenney recently found themselves in hot water for selling a t-shirt for young girls that stated "I'm Too Pretty To Do Homework...".  Parents were upset by the message and the store stopped selling the shirts.  Now they are in a little hot water again over a recent ad campaign obviously geared towards men.

Shortly after this spot aired, there were again accusations of sexism and they stopped running the commercial.  I'm hard to offend, but I see the point of those who were upset.  Check out the controversial spot, do you think it goes too far?  Is it sexist?