As we broadcast another B105 Cares For St. Jude Kids Radiothon, it's important to keep in mind why we do this and why St. Jude is crucial: it saves kids lives everywhere.

A perfect example is Gideon, who was diagnosed with cancer as a baby.  His family was then faced with unimaginable fear and uncertainty.  His story epitomizes what St. Jude is all about.

It can start with the unexpected diagnosis, followed by an almost immediate trip to St. Jude where a team of compassionate medical professionals are dedicated to saving your child's life.

Thanks to Partners In Hope, survival rates have grown at amazing rates since St. Jude opened in 1962 and while that is amazing, there is more work to be done.

While Gideon's story has a happy ending, there are still other stories that do not and that is why we must continue to fight.  Please watch the video and celebrate for Gideon, but also realize that until every story ends this way, we must continue to harness the power of our Partners In Hope.

St. Jude helps not only helps kids in Memphis, their protocols help kids all over the world, including saving kids in the Northland.  Thank you for helping us fight for kids!